PHARMACEUTICAL MARKETING: OBJECTIVES AND TYPES

Pharmaceutical Marketing – Time for Change

This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing.

Recognizing misleading pharmaceutical marketing online.

In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the disseminat...

Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry

Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...

Balancing Marketing and Manufacturing Objectives in Product Line Design

The product development process involves communication and compromise among interacting and often competing objectives from marketing, design, and manufacturing perspectives. Methods for negotiating these perspectives play an important role in the process. For example, design for manufacturing (DFM) analyses aim to incorporate manufacturing requirements into product design decision making to re...

Separating continuing medical education from pharmaceutical marketing.